Get your company unstuck by getting closer to your customers
At Elo & Co, we’re all about helping brands and products get unstuck and grow. Whether it’s understanding current customers, expanding to new markets, or just getting your idea off the ground, we’ve got you covered. We dive deep into consumer insights, turning research into action, so you can confidently tackle your product and marketing challenges. Think of us as your go-to team for getting ahead with new insights, fresh ideas, and smart strategy.
Hybrid Research
We seek to understand what users want and need through qualitative and quantitative methods including in-context and remote interviews, group sessions, survey design, and concept feedback. We synthesize findings into actionable insights, personas, strategic opportunities, and design principles.
Product Innovation
Whether you’re refining an existing product or launching something completely new, we gather feedback on potential product directions and translate our insights into breakthrough ideas, early product prototypes, and actionable roadmaps that align with your vision and business goals.
Brand Strategy
By tapping into what your consumers care about, how they perceive your brand, and where opportunities exist, we create a strategic blueprint for your brand's growth. From refining your positioning to crafting a unique value proposition based on consumer feedback, we ensure that your brand resonates at every touchpoint.
Meet our Team
We understand the complexities of scaling, product launches, and market dynamics because we’ve lived it. When you work with us, you’re partnering with seasoned operators who know how to turn insights into action and results. We construct teams from our network of experts in research, product and brand strategy, business, and design.
Our founder, Eric Lopez-Ziemann, is a research and innovation leader with 15 years of experience. He has led cross-functional design teams and built and scaled innovation and strategic research functions from the ground up—including at Nextdoor, WeWork, Clif Bar & Company, IDEO, and Google. His experiences range across physical and digital products and brands. Eric has a M.B.A. from Stanford Graduate School of Business and an A.B. in Social Anthropology from Harvard University.
Our Experience
